F

UJ Explorer

#Followthefrog for sustainable tourism

Published 10 September 2018

Written by: LimaTours

Peru is a jewel for naturalists: the green mantle of the Amazon covers more than 60% of our country; the Andes crosses the territory from north to south endowing us with a variety of climates and geographical floors; the Humboldt current makes our sea home to hundreds of species. However, the damage that our planet is suffering from climate change and human action also affect us, and we see how the snow-capped mountains begin to thaw, and the forests disappear at an exorbitant rate.



To generate conservation awareness is very important to help stop this negative impact on the planet. In LimaTours, we are looking for ways to do our bit from what we are most passionate about: tourism. For this reason, we have a Rainforest Alliance certification that guarantees that all our operations are sustainable, that is to say “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities” as described by the World Tourism Organization.


However, what is the Rainforest Alliance? It is an NGO that works for the conservation of biodiversity and ensures sustainable livelihoods by transforming the way land is used in agriculture, business practices and consumer behaviour.



Why is it important for LimaTours to have this certification? Because we commit to the environment, making our practices free of carbon footprints shown in a recent study conducted by the Iniciativa Verde project that you can see here (in Spanish). At the same time, we also have a commitment to the Andean communities of our country, with which we work initiatives of living tourism programs such as Huilloc to value their cultural legacy and their special relationship with nature.


It is with this eagerness to protect the environment and promote sustainable tourism that we join the #Followthefrog world campaign supported by the Rainforest Alliance. Each day, we will show you a little more about the natural wealth of our country, and we will tell you how you can also put your bit in the conservation of the planet. Do you join us?